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Top
24 Oxymorons
Military
Intelligence |
Resident
alien |
Advanced
BASIC |
Genuine
imitation |
Same
difference |
Almost
exactly |
Small crowd |
Business
ethics |
Twelve-ounce
poundcake |
Found missing
|
New classic |
Passive
aggression |
Sweet sorrow |
"Now, then.."
|
Synthetic
natural gas |
Pretty ugly |
Clearly
misunderstood |
Peace force |
Temporary tax
increase |
Computer
security |
Plastic
glasses |
Terribly
pleased |
Political
science |
Definite
maybe |
Translation
and Advertisement
The Dairy
Association's huge success with the campaign "Got Milk?" prompted them
to expand advertising to Mexico. It was soon brought to their attention
the Spanish translation read "Are you lactating?"
Coors put
its slogan, "Turn It Loose," into Spanish, where it was read as "Suffer
From Diarrhea."
Scandinavian
vacuum manufacturer Electrolux used the following in an American
campaign: "Nothing sucks like an Electrolux."
Clairol
introduced the "Mist Stick," a curling iron, into Germany only to find
out that "mist" is slang for manure. Not too many people had use for
the "Manure Stick."
An American
T-shirt maker in Miami printed shirts for the Spanish market which
promoted the Pope's visit. Instead of "I Saw the Pope" (el Papa), the
shirts read "I Saw the Potato" (la papa).
Pepsi's
"Come Alive With the Pepsi Generation" translated into "Pepsi Brings
Your Ancestors Back From the Grave" in Chinese.
Frank
Perdue's chicken slogan, "It takes a strong man to make a tender
chicken" was translated into Spanish as "it takes an aroused man to
make a chicken affectionate."
When
American Airlines wanted to advertise its new leather first class seats
in the Mexican market, it translated its "Fly In Leather" campaign
literally, which meant "Fly Naked" (vuela en cuero) in Spanish.
Hunt-Wesson
introduced Big John products in French Canada as Gros Jos. Later they
found out that in slang it means "big breasts".
Bank Caixa
Econômica Federal in Brazil offered in an advertisment "HOT
MONEY" (in english), obviously unaware of the fact that hot money means
"Stolen Money" in normal slang.
The
Coca-Cola name in China was first read as "Kekoukela", meaning "Bite
the wax tadpole" or "female horse stuffed with wax", depending on the
dialect. Coke then researched 40,000 characters to find a phonetic
equivalent "kokou kole", translating into "happiness in the mouth."
When Parker
Pen marketed a ball-point pen in Mexico, its ads were supposed to have
read, "It won't leak in your pocket and embarrass you."The company
thought that the word "embarazar" (to impregnate) meant to embarrass,
so the ad read: "It won't leak in your pocket and make you pregnant"
Classified
classics
A superb and
inexpensive restaurant. Fine food expertly served by waitresses in
appetizing forms. |
No matter what
your topcoat is made of, this miracle spray will make it really
repellent. |
For sale: an
antique desk suitable for lady with thick legs and large drawers. |
We do not tear
your clothing with machinery. We do it carefully by hand. |
Now is your
chance to have your ears pierced and get an extra pair to take home,
too. |
Toaster: A
gift that every member of the family appreciates. Automatically burns
toast. |
Dinner Special
-- Turkey $2.35; Chicken or Beef $2.25; Children $2.00. |
Have several
very old dresses from grandmother in beautiful condition. |
Tired of
cleaning yourself? Let me do it. |
Dog for sale:
eats anything and is fond of children. |
If you think
you've seen everything in Paris, visit the Père Lachasis
Cemetery. It boasts such immortals as Moliere, Chopin and Jean de la
Fontain. |
For sale: a
quilted high chair that can be made into a table, pottie chair, rocking
horse, refrigerator, spring coat, size 8 and fur collar. |
Sheer
stockings. Designed for fancy dress, but so serviceable that lots of
women wear nothing else.
|
Auto Repair
Service. Free pick-up and delivery. Try us once, you'll never go
anywhere again.
|
Used Cars: Why
go elsewhere to be cheated? Come here first!
|
And now, the
Superstore - unequaled in size, unmatched in variety, unrivaled
inconvenience.
|
Modular Sofas.
Only $299. For rest or fore play.
|
Semi-Annual
after-Christmas Sale.
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How many
linguists does it take to change a light bulb?
One, but he must consult the Oxford English Dictionary.
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