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Advertisers Jokes

Translation and Advertisement

  • The Dairy Association's huge success with the campaign "Got Milk?" prompted them to expand advertising to Mexico. It was soon brought to their attention the Spanish translation read "Are you lactating?"

  • Coors put its slogan, "Turn It Loose," into Spanish, where it was read as "Suffer From Diarrhea."

  • Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux."

  • Clairol introduced the "Mist Stick," a curling iron, into Germany only to find out that "mist" is slang for manure. Not too many people had use for the "Manure Stick."

  • When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in Africa, companies routinely put pictures on the labels of what's inside, since many people can't read.

  • Colgate introduced a toothpaste in France called Cue, the name of a notorious porno magazine.

  • An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope's visit. Instead of "I Saw the Pope" (el Papa), the shirts read "I Saw the Potato" (la papa).

  • Pepsi's "Come Alive With the Pepsi Generation" translated into "Pepsi Brings Your Ancestors Back From the Grave" in Chinese.

  • Frank Perdue's chicken slogan, "It takes a strong man to make a tender chicken" was translated into Spanish as "it takes an aroused man to make a chicken affectionate."

  • When American Airlines wanted to advertise its new leather first class seats in the Mexican market, it translated its "Fly In Leather" campaign literally, which meant "Fly Naked" (vuela en cuero) in Spanish.

  • Hunt-Wesson introduced Big John products in French Canada as Gros Jos. Later they found out that in slang it means "big breasts".

  • Bank Caixa Econômica Federal in Brazil offered in an advertisement"HOT MONEY" (in english), obviously unaware of the fact that hot money means "Stolen Money" in normal slang.

  • The Coca-Cola name in China was first read as "Kekoukela", meaning "Bite the wax tadpole" or "female horse stuffed with wax", depending on the dialect. Coke then researched 40,000 characters to find a phonetic equivalent "kokou kole", translating into "happiness in the mouth."

  • When Parker Pen marketed a ball-point pen in Mexico, its ads were supposed to have read, "It won't leak in your pocket and embarrass you."The company thought that the word "embarazar" (to impregnate) meant to embarrass, so the ad read: "It won't leak in your pocket and make you pregnant"

Good times, bad times, there will always be advertising. In good times people want to advertise; in bad times they have to.

Bruce Barton Classified classics
A superb and inexpensive restaurant. Fine food expertly served by waitresses in appetizing forms.
No matter what your topcoat is made of, this miracle spray will make it really repellent.
For sale: an antique desk suitable for lady with thick legs and large drawers.
We do not tear your clothing with machinery. We do it carefully by hand.
Now is your chance to have your ears pierced and get an extra pair to take home, too.
Toaster: A gift that every member of the family appreciates. Automatically burns toast.
Dinner Special -- Turkey $2.35; Chicken or Beef $2.25; Children $2.00.
Have several very old dresses from grandmother in beautiful condition.
Tired of cleaning yourself? Let me do it.
Dog for sale: eats anything and is fond of children.
If you think you've seen everything in Paris, visit the Père Lachasis Cemetery. It boasts such immortals as Moliere, Chopin and Jean de la Fontain.
For sale: a quilted high chair that can be made into a table, pottie chair, rocking horse, refrigerator, spring coat, size 8 and fur collar.
Sheer stockings. Designed for fancy dress, but so serviceable that lots of women wear nothing else.
Auto Repair Service. Free pick-up and delivery. Try us once, you'll never go anywhere again.
Used Cars: Why go elsewhere to be cheated? Come here first!
Modular Sofas. Only $299. For rest or fore play.
We build bodies that last a lifetime.
Semi-Annual after-Christmas Sale.
And now, the Superstore - unequaled in size, unmatched in variety, unrivaled inconvenience.
For Sale: parachute, used once, never opened, small stain.

How advertisers do it..

Advertisers do it publicly.
Advertisers do it originally.
Advertisers do it with a lot of noise.
Advertisers do it within thirty seconds.
Advertisers do it with promises to be the best.
Advertisers use the "new, improved" method.
Advertisers just do it.

How many advertisers does it take to change a light bulb?
None, because, look! It's getting brighter! It's definitely getting brighter !!!
None. "There is no need to change the light bulb. Recent surveys show growing confidence in the light bulb lighting up again."
Two. One to screw it in, and a second to hand out leaflets.
Three. One to change the light bulb and two to hold a large billboard saying "Here we screw in the best light bulb money can buy."

How many Burger King advertisers does it take to change a light bulb?
None. "I can't change my light bulb. But I can change my burger to a Burger King burger."

How many art directors does it take to change a light bulb?
"Does it have to be a light bulb?"
Seven. One to change the bulb, and six to design the T-shirt.

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