Advertisers
Jokes
Translation
and Advertisement
The Dairy
Association's huge success with the campaign "Got Milk?" prompted them
to expand advertising to Mexico. It was soon brought to their attention
the Spanish translation read "Are you lactating?"
Coors put
its slogan, "Turn It Loose," into Spanish, where it was read as "Suffer
From Diarrhea."
Scandinavian
vacuum manufacturer Electrolux used the following in an American
campaign: "Nothing sucks like an Electrolux."
Clairol
introduced the "Mist Stick," a curling iron, into Germany only to find
out that "mist" is slang for manure. Not too many people had use for
the "Manure Stick."
When Gerber
started selling baby food in Africa, they used the same packaging as in
the US, with the smiling baby on the label. Later they learned that in
Africa, companies routinely put pictures on the labels of what's
inside, since many people can't read.
Colgate
introduced a toothpaste in France called Cue, the name of a notorious
porno magazine.
An American
T-shirt maker in Miami printed shirts for the Spanish market which
promoted the Pope's visit. Instead of "I Saw the Pope" (el Papa), the
shirts read "I Saw the Potato" (la papa).
Pepsi's
"Come Alive With the Pepsi Generation" translated into "Pepsi Brings
Your Ancestors Back From the Grave" in Chinese.
Frank
Perdue's chicken slogan, "It takes a strong man to make a tender
chicken" was translated into Spanish as "it takes an aroused man to
make a chicken affectionate."
When
American Airlines wanted to advertise its new leather first class seats
in the Mexican market, it translated its "Fly In Leather" campaign
literally, which meant "Fly Naked" (vuela en cuero) in Spanish.
Hunt-Wesson
introduced Big John products in French Canada as Gros Jos. Later they
found out that in slang it means "big breasts".
Bank Caixa
Econômica Federal in Brazil offered in an advertisement"HOT
MONEY" (in english), obviously unaware of the fact that hot money means
"Stolen Money" in normal slang.
The
Coca-Cola name in China was first read as "Kekoukela", meaning "Bite
the wax tadpole" or "female horse stuffed with wax", depending on the
dialect. Coke then researched 40,000 characters to find a phonetic
equivalent "kokou kole", translating into "happiness in the mouth."
When Parker
Pen marketed a ball-point pen in Mexico, its ads were supposed to have
read, "It won't leak in your pocket and embarrass you."The company
thought that the word "embarazar" (to impregnate) meant to embarrass,
so the ad read: "It won't leak in your pocket and make you pregnant"
Good times, bad
times, there will always be advertising. In good times people want to
advertise; in bad times they have to.
Bruce Barton Classified
classics
A superb and inexpensive
restaurant. Fine food expertly served by waitresses in appetizing
forms.
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No matter what your
topcoat is made of, this miracle spray will make it really repellent.
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For sale: an antique
desk suitable for lady with thick legs and large drawers.
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We do not tear your
clothing with machinery. We do it carefully by hand.
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Now is your chance to
have your ears pierced and get an extra pair to take home, too.
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Toaster: A gift that
every member of the family appreciates. Automatically burns toast.
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Dinner Special --
Turkey $2.35; Chicken or Beef $2.25; Children $2.00.
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Have several very old
dresses from grandmother in beautiful condition.
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Tired of cleaning
yourself? Let me do it.
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Dog for sale: eats
anything and is fond of children.
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If you think you've
seen everything in Paris, visit the Père Lachasis Cemetery.
It boasts such immortals as Moliere, Chopin and Jean de la Fontain.
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For sale: a quilted
high chair that can be made into a table, pottie chair, rocking horse,
refrigerator, spring coat, size 8 and fur collar.
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Sheer stockings.
Designed for fancy dress, but so serviceable that lots of women wear
nothing else.
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Auto Repair Service.
Free pick-up and delivery. Try us once, you'll never go anywhere again.
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Used Cars: Why go
elsewhere to be cheated? Come here first!
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Modular Sofas. Only
$299. For rest or fore play.
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We build bodies that
last a lifetime.
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Semi-Annual
after-Christmas Sale.
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And now, the
Superstore - unequaled in size, unmatched in variety, unrivaled
inconvenience.
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For Sale: parachute,
used once, never opened, small stain.
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How advertisers do
it..
Advertisers do
it publicly.
Advertisers do it originally.
Advertisers do it with a lot of noise.
Advertisers do it within thirty seconds.
Advertisers do it with promises to be the best.
Advertisers use the "new, improved" method.
Advertisers just do it.
How many
advertisers does it take to change a light bulb?
None, because, look! It's getting brighter! It's definitely getting
brighter !!!
None. "There is no need to change the light bulb. Recent surveys show
growing confidence in the light bulb lighting up again."
Two. One to screw it in, and a second to hand out leaflets.
Three. One to change the light bulb and two to hold a large billboard
saying "Here we screw in the best light bulb money can buy."
How many Burger
King advertisers does it take to change a light bulb?
None. "I can't change my light bulb. But I can change my burger to a
Burger King burger."
How many art
directors does it take to change a light bulb?
"Does it have to be a light bulb?"
Seven. One to change the bulb, and six to design the T-shirt.
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